Product Marketing Job opening in Kotak Securities, (Mumbai, Maharashtra)

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We got a new job details in Kotak Securities & they are Hiring Candidates for Product Marketing

Job Details
Company Name :
Kotak Securities
Company Location :
Mumbai, Maharashtra
Job Position :
Product Marketing
Job Category : Jobs in Mumbai

Job Description :
Engage with Product Manager/Heads to develop understanding on product attributes, customer segments, positioning understanding for communication consistency. Have knowledge on business challenges/ targets for the year, for the products under the portfolio handled
Responsible for developing communication through Ad agencies/design team & as per guidelines for campaigns to

Build product awareness to drive engagement and cross sell
Drive product objective to deepen client relationship
Engage and activate customer to reduce attrition

3. Effectively use Marketing elements & channels for communication
4. Work towards improving efficacy of communication measured through

Unique Open (UOR)
Unique Click Rates (UCR)/ Customer response to communication for rest
Other key objectives/measurements

5. Track competition (EComm players, BFSI Players, Others) to understand latest trends/best practice and quickly implement it
6. Refer to research for insight mining (understanding triggers and barriers) and applying it for developing effective communication
7. Use A/B testing to continuously improve efficacy and build learning of what works and what doesn’t
8. Work on innovations, leveraging technology for client outreach and response efficacy

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