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We got a new job details in WAT consultants & they are Hiring Candidates for Jr. ORM Executive
Company Name : WAT consultants
Company Location : Mumbai, Maharashtra
Job Position : Jr. ORM Executive
Job Category : Jobs in Mumbai
Job Description :
Fun and informative online interactions with the customers can take the brand to great heights! Do you have climbing gear ready?
JUNIOR ONLINE REPUTATION MANAGEMENT (JR. ORM) EXECUTIVE
KEY OBJECTIVE OF THE ROLE
A Jr. ORM Executive is responsible to monitor, connect, converse, engage and enhance brand’s online reputation.
Be a representative of WATConsult, aids its clients by acting as a central point of contact for leveraging brand’s online
reputation; to support various objectives for reputation, branding and audience engagement.
– Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms
manually and using the related tools wherever possible
– Connect, converse and engage with the target audience on digital platforms & across, on behalf of the brand thereby
attending response management
– Promptly respond to negative comments, feedbacks, redressing complaints within client’s specified turn-around time
thus making the user journey with the brand worthwhile
– Create brand awareness by primary means of addressing user queries and maintaining the brand reputation by
changing the perception of people online
– Acknowledging compliments & showcasing the same on brand social media pages
– Effectively identifying and utilising social listening tools for response management
– Sharing the brand comments on real-time basis with the respective brand associates/managers
– Categorise data, prepare and share reports depicting an overview of the brands performance, feedback reports
consisting of the existing/current pinpoints of the brand along with suggestions to address and eliminate those
– Assist the brand to effectively position itself, eliminate weak-links, leverage strength-points and tap the target audience
by collecting, collating and sharing insights through analysis of incoming audience’s comments, conversations,
complaints and feedbacks about the brand
– Recommending suggestions for improvements by preparing presentation reports over conversations analysed through
tool comprising the below;
What are people talking the most about the brand- sentiment summary?
Which social platform or a blog or a review site has received the maximum buzz in terms of people talking?
Any specific enhancement people want from the brand?
Any particular aspect of existing customers dislike about the brand?
Which particular state or region from where conversations are highest or lowest?
Giving a way forward strategy and providing a new direction to the brand for making the consumer experience
Benchmarking our brand against competition on the same metrics?
– Maintain and circulate daily, weekly and monthly ORM reports to internal departments for their information and
– Assist in new benchmarks within social care
– Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
– Certification in Digital Media / SEO / SEM / Ecommerce will be added honours
– 0-2 years of work experience with a brand, digital/social/advertising/creative/media agency
TECHNICAL SKILLS REQUISITE
– Professional-level proficiency in English, excellent written & oral communication, MS-Excel skills
– Good knowledge of Social Media Channels, Digital Media and Online Reputation management is a must
– Basic knowledge of social media/digital listening tools like Hootsuite Insights, etc.
– Must be informed and active follower of social and digital space trends and activity and possess a keen eye for detail
BEHAVIOURAL SKILLS REQUISITE
– Enthusiastic and eager to learn and explore various facets of the job, new-age digital advertising
– Must be able to perform and be collaborative under pressure situations and tight deadlines
– Must be adept to working in a dynamic team structure
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